Atlanta offered a unique background for our group to gather, learn and have a great time. Southern hospitality was on full display when we visited Chick-Fil-A’s Hatch - a mindblowing brand thinktank - under the guidance of Dr. Dwain Cox, a supremely interesting and insightful man and The Hatch’s Director of Innovation and Design.
The Moses of Marketing
We were enlightened by Atlanta’s own Joey Reinman. The Moses of Marketing is something he’s actually been called, as well as one of the 100 people who will change the way the world thinks by Fast Company, and after our conversation we’d be inclined to agree. His thinking on a career in the industry and the deeper understanding of purpose left the room in a buzz.
The Real MVP
Sure - inspiration and conversation, meaning and truth - it’s all nice, but we couldn’t digest it until we sat down with some surf and turf from Chop’s Lobster Bar. And Kimbal House’s signature cocktail, the Creole, really opened up all the opportunity the weekend unearthed.