A marketing campaign designed to help educate the public on farming and food production earned Best of Show for Digital Marketing at the National Best of NAMA award competition, which was held in conjunction with the National Agri-Marketing Association (NAMA) Conference in Kansas City where awards were presented. The campaign, developed by Lessing-Flynn and the National Pork Board, received the highest recognition awarded in the Digital Marketing category, where it competed against some of the largest brands in the food and agriculture industry.
The campaign, “Meet the Real Pig Farmers of America,” used YouTube, social media and other digital marketing channels to help tell real life stories about pig farmers from across the country. The campaign resulted in more than 42,000 public social media posts using #RealPigFarming which reached 9 million people and an additional 38 million impressions.
“We’re very proud of the success of this campaign,” said Tom Flynn, President of Lessing-Flynn. “The campaign has exceeded all goals and working with the team at National Pork has been a true partnership. To be recognized for our work while competing with some of the biggest ad agencies and agricultural brands in the industry in a digital marketing area that is ever evolving is a great accomplishment.”