LESSING-FLYNN AND VERMEER TAKE HOME 2018 BRONZE ANVIL AWARD OF COMMENDATION

 

As it turns out, sometimes bronze is better than gold! Lessing-Flynn and Vermeer Corporation were recently awarded a 2018 Bronze Anvil Award of Commendation by the Public Relations Society of America (PSRA) for their combined efforts in creating the Vermeer ZR5 self-propelled baler concept video.

The Bronze Anvil program recognizes and honors the very best public relations tactics executed each year. Judging is performed across the United States by teams of PRSA members and others with expertise in specific categories. This year’s competition drew a total of 525 entries. Of those, only 82 organizations were selected by the Bronze Anvil Judges as Bronze Anvil Award of Commendation winners — demonstrating the high standards applied by judges in their evaluation process.

The awarded project highlighted the ZR5 self-propelled baler and helped launch the machine as a first-of-its-kind concept in agriculture. The video, which was co-produced by Lessing-Flynn and the Vermeer Visual Content Studio, garnered 518,688 views on YouTube and 257,166 views on Facebook in the first week, with nearly 860,000 views on YouTube to-date.

“Vermeer continues to bring agricultural innovations to farmers and ranchers around the world, so it’s important that we match their endless creativity in engineering with equally impressive creativity in marketing,” said Jordan Beynon, Lessing-Flynn Account Director. “The ZR5 self-propelled baler design is unprecedented within the industry. We could not be more proud to be a part of a product launch that could change the course of forage harvest technology.”

LESSING-FLYNN AND NATIONAL PORK BOARD EARN BEST IN SHOW AT NATIONAL BEST OF NAMA COMPETITION

A marketing campaign designed to help educate the public on farming and food production earned Best of Show for Digital Marketing at the National Best of NAMA award competition, which was held in conjunction with the  National Agri-Marketing Association (NAMA) Conference in Kansas City where awards were presented. The campaign, developed by Lessing-Flynn and the National Pork Board, received the highest recognition awarded in the Digital Marketing category, where it competed against some of the largest brands in the food and agriculture industry.

The campaign, “Meet the Real Pig Farmers of America,” used YouTube, social media and other digital marketing channels to help tell real life stories about pig farmers from across the country. The campaign resulted in more than 42,000 public social media posts using #RealPigFarming which reached 9 million people and an additional 38 million impressions.

“We’re very proud of the success of this campaign,” said Tom Flynn, President of Lessing-Flynn. “The campaign has exceeded all goals and working with the team at National Pork has been a true partnership. To be recognized for our work while competing with some of the biggest ad agencies and agricultural brands in the industry in a digital marketing area that is ever evolving is a great accomplishment.”