Boston Meeting April 9-12, 2008

Day 1 Wednesday, April 9th:

• 3:00 PM Sheraton Boston Hotel Arrival & check-in
• 6:00-9:00 PM Welcome Reception Beacon D Room Meet. Greet. Eat. Drink. And Chat. Hors d’oeuvres & libations

Day 2 Thursday, April 10th:

• 7:30-8:30 AM Breakfast – Communal Break Area on the 5th floor
• 8:30-8:45 AM Conference Room 1 Welcome & Opening Remarks
• 8:45-10:15 AM Member update, state-of-the-agency and burning issues.
• 10:15-10:30 AM Break–coffee, juice, soda & snacks.
• 10:30 AM-12:30 PM “I Met the Law, and the Law Won!” Speaker – Doug Wood, partner in law firm of Reed Smith, has specialized in Advertising & Marketing Law for over 30 years. He co-authored Legal Problems in Advertising and co-wrote “The Internet and Advertising Law.” Doug is also the founder and chairman of the Global Advertising Lawyers Alliance. He has worked on both the client and agency sides on many important communications issues. America’s foremost attorney dealing with advertising will talk to us about legal issues associated with marketing, unfair practices, intellectual property, copyright, trademark, client’s rights and employee rights. Bring your best legal questions, and get FREE answers!
• 12:30-1:30 PM Lunch at the Sheraton Hotel Communal Break Area on the 5th floor
• 1:30-3:00 PM “The Word on Word-of-Mouth”
  Speaker – Malcolm Faulds, VP BzzAgent Inc. is responsible for developing partnerships with leading advertising firms and media companies. They are skilled at running targeted word-of¬mouth marketing programs for clients. BzzAgent’s innovative process, platform and program enables the acceleration and measurement of word-of-mouth as a marketing medium. In 2006 alone, BzzAgent spread honest word-of-mouth to more than 10 million friends and family members. Now you can add Word-of-Mouth to your media mix!
• 3:00-3:30 PM Break – coffee, soft drinks & snacks
• 3:30-4:30 PM Show & Tell (more ‘Show,’ less ‘Tell’) IAN members to present some of their great work
• 4:30 PM Meeting adjourned
• 5:00 PM-????? Thursday Night Free evening to enjoy Boston’s great restaurants, attractions, events and outings!

Day 3 Friday, April 11th, 2008:

• 7:30-8:30 AM Breakfast Communal Break Area 5th Floor
• 8:30-9:30 AM “Pain, problems, hiccups or hangnail.” Advice and insight on members’ burning issues
• 9:30-10:00 AM Depart for Hill Holliday Exchange Place 53 State Street
• 10:00-11:30 AM Hill Holliday’s New Offices Welcome and Greeting Mike Sheehan, CEO & Karen Kaplan, President
• 11:30 AM-1:00 PM Lunch at Hill Holliday
• 1:30-3:30 PM “How to Improve your Pitch-Win Ratio!”
  Bob Wiesner – Director, Mirren Business Development, brings a mix of experience in executive management, new business strategy and organizational development at top agencies, and runs the New Business Training Practice team at Mirren. Bob spent 11 years as a member of the global leadership team of Rogen International and served as Rogen’s CEO of US operations. His agency client list includes Ogilvy, BBDO, DDB, JWT, Team One, to name but a few. Bob has also worked at Benton & Bowles, DDB, BBDO, and McCann agencies. He has a great deal of experience knowing just how to improve win ratio. Get ready to score!
• 3:30-4:00 PM Break
• 4:00-5:00 PM Finish up “Show & Tell” and “Burning Issues,” if needed.
• 6:30 PM Meet in the Lobby. Depart for IAN-hosted dinner.
• 7:00 PM The Wine Cellar at Mooo 15 Beacon Street (617) 670-2515
  Located in the luxurious XV Beacon Hotel, The Mooo Restaurant’s private dining venue, The Wine Cellar, offers a relaxed, sophisticated atmosphere where we’ll be surrounded by one of Boston’s best wine collections. Cheers!

Day 4 Saturday, April 12th 2008:
Business Meeting (members only)

• 8:00-9:00 AM Breakfast in the Communal Break Area 5th floor
• 9:00-10:00 AM Business Meeting. Site selection. Meeting topics. Denver Meeting Committee.
• 10:00-11:00 AM Membership Noon O’clock Meeting adjourned. Check Out
  Thanks!

San Fransico Meeting October 10-12, 2007

Day 1, Wednesday October 10:

• 3:00 pm Campton Place Hotel - arrival and check in
• 6:00-8:30 pm Vessel - meet and greet with drinks and appetizers 85 Campton Place (just across from the hotel)

Day 2, Thursday October 11th:

• 8:00-8:30 am Breakfast at the Campton Place
• 8:30-8:45 am Introduction - Dick Hadley 8:45-10:15 am
• 8:45-10:15 am Burning Issues and Member Update Round Table
• 10:15-10:30 am Break
• 10:30am-12:30 pm Speaker – Robb High, Consultant New techniques for how to pitch to win, creative approaches for writing better RFP/RFI responses to enable you to make it to the next round more often. Methods for creating more interesting and engaging presentations that will increase your win rate; how to beat agencies much larger than you; techniques for effective "closes." Grow your agency with more wins.
• 12:30-1:30 pm Lunch at the Campton Place
• 1:30-3:30 pm Speaker – Tim Williams “Burying the Billable Hour: Value-Based Compensation” or “How to get paid for your most valuable product.” Grow your agency profits.
• (Optional) 10:00am-3:00 pm Spouses and Significant Others Shopping Tour Lisa Gauger will host a shopping tour and luncheon in Union Square.
• 4:00-5:30 pm Reception at Gauger + Associates, Tiffany Building, 360 Post Street, Ninth Floor (one-half block west of Campton Place Hotel)

Thursday Evening Excursions
(Choose One of Eight Hosted Outings or Enjoy an Evening On Your Own):

1. "The Granola-Head’s Tour of San Francisco"
   A walk along the Marina Green by the Bay and across the Golden Gate Bridge – dinner at Greens vegetarian restaurant in Fort Mason
2. "Babylon by the Bay"
   Take a Cable Car ride to Trattoria Contadina for traditional North Beach Italian cuisine, then walk a block to an 8pm show at the world famous Beach Blanket Babylon at the Club Fugazi
3. "Modern Art SF Style"
   Tour the San Francisco Museum of Modern Art in the SOMA District, and dine after at Ame in the St. Regis Hotel
4. "Night Tour of Alcatraz"
   The boat leaves from Pier 41 at 5:10pm, then dine at Ana Mandara, Don Johnson’s Asian Fusion restaurant in Ghirardelli Square. Top off the evening with an Irish coffee at the world famous Buena Vista near Fisherman’s Wharf
5. "Only in San Francisco"
   Dinner and nightclub at Asia SF – deep in SOMA. Fabulous gender illusionists perform hourly and serve you superb 3-star Cal-Asian cuisine
6. "Teatro ZinZanni"
   The 6pm dinner and show is set along San Francisco’s historic waterfront. Teatro ZinZanni is a bewitching evening of European Cabaret and Cirque, Divas and Madmen, Spectacle and Sensuality with Live Music and a Gourmet Five-Course Dinner – set in the nightclub of your dreams!
7. "Comedy at Cobb’s"
   Damon Wayans (Homey the Clown) at Cobb’s Comedy Club (North Beach) – 8pm show and dinner in Chinatown at Brandy Ho’s
8. “Floating on the Bay”
   Enjoy dinner submerged under the bay in the main dining room at Forbes Island docked just a quick boat ride away from Pier 39

Day 3, Friday October 12th:

• 8:00 -8:30 am Breakfast at Campton Place
• 8:30 -9:45 am Show ‘n’ Tell – IAN Members present their best work of 2007
• 9:45 - 10:00 pm Walk over to Goodby located at 720 California Street at Grant Avenue
• 10:00 -11:30 AM Goodby, Silverstein & Partners agency visit with partners Harold Sogard and Derek Robson
• 12:00 - 1:00 PM Lunch at Anjou, 44 Campton Place
• 1:15 - 2:15 pm Speaker – George Evelyn, Director, WILDBRAIN
• 2:15 - 2:30 pm Break
• 2:30 - 4:30 pm (TB confirmed) Speaker –Marissa Mayer, Vice President, Search Products & User Experience, Google
• 6:00 pm Meet in lobby for tour around the city and bus to Carnelian Room
• 7:30 pm Carnelian Room – dinner on the 52nd floor with sweeping views of the Golden Gate Bridge! 555 California Street

Day 4, Saturday October 13th:

• 8:30-9:00 am Continental Breakfast at Campton Place
• 9:00-10:00 am Break out session “Burning Issues”
• 10:00-10:30 am New Member Drive 10:30-10:45 am Break
• 10:45-11:45 am Business Meeting and Fall 2008 site selection (members only)
• 12:00 pm Check out and optional drive up to the Wine Country
• 2:00 – 5:00 pm TBD Napa/Sonoma for Wine Tasting

Minneapolis Meeting-October 4-7, 2006

Day 1, Wednesday October 4:

• 6:00 pm-Midnight Welcome reception and dinner at  the Graves601 hotel --- Minneapolis’ newest and most modern hotel ( 3 years old  -- formerly the Le Meridian) located on famous Block E in the Minneapolis Skyway system and located right next to one of the light rail stations that goes to the Mall of America and Mpls/St Paul Airport

Day 2, Thursday October 5:

• 8:00 am-9:00 am Breakfast and formal welcome- opening remarks/agency updates
• 9:00 am-11:00 am   Roundtable discussion.  Each member raises a burning topic or issue within their agency.  The group then discusses and offers solutions or at least food for thought.
• Sample topics
• Real estate-faced with the end of a lease, should this agency move or remodel?  Buy or lease?  Take more space or less?
• Timesheets-one agency has a superstar creative who simply won’t do timesheets, even with withheld paychecks.
• New Business-what do you do when a once-hot prospect to whom you’ve presented simply never calls back?
• Mergers and Acquisitions-discussion of the pitfalls and opportunities for two agencies facing this business challenge.
• 11:00 am-12:00 pm Carol Pine, author, Professor, former top 5 PR firm owner, and expert on culture and corporate history who has written dozens of corporate histories including FedEx and 3M will speak on ad agency culture.
  Lunch
• 1:30 pm-3:30 pm Robyn Waters, former Vice President of Trend, Design and Product Development at Target and now owner of consulting firm RW Trend will speak on trend tracking.  Her consulting firm and two books, “The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next” and “The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape” work to track the latest consumer trends and advise companies on how to stay ahead of the curve.
• 4:00 pm Tour Minnesota’s #1 independent advertising agency, Risdall Advertising. 
• 5:00 pm-6:00 pm A dinner buffet will be served at the agency (catered by  3 of the agency’s top chef clients).
• Individual guides, or ambassadors, will be provided from the agency to show IAN members a night of Minnesota hospitality of their choice.  A few of those choices are the Mall of America, the new Guthrie Theatre, the Tony award winning  Theatre de le Juene Lune production “The Miser”  ( this is John’s personal recommendation), the Walker Art Museum, the season opener of the Minnesota Wild hockey team, nightlife, and more…
• A complete list of these activities will be available closer to October

Day 3, Friday October 6:

• 8:00 am-9:00 am Breakfast
• 9:00 am-10:00 am Show and Tell
• 10:00-11:00 The Jack Tesmer Institute featuring Jack Tesmer, former marketer for 3M, and his associates have created a Snapshot program much like Blue Ocean Strategy-disks will be provided of Blue Ocean Strategy.  This allows businesses to take a short survey, realize who their real competitors are, and determine how they can be more effective in the marketplace.  We will use these tools to learn where your agency is going in the future and how you can remain on the cutting edge.
• 11:00-noon  Group Discussion
• 12:00 pm-1:00 pm Lunch
• 1:00 pm-3:00 pm Additional Roundtable time to discuss questions from agencies that are at the IAN meeting.
• 3:00 pm-4:30 pm Co-authors and founding partners of Fallon Worldwide Pat Fallon and Fred Senn will speak on a compelling approach to building creativity into campaigns which delivers measurable results, as discussed in their book “Juicing the Orange”.  Together the two hold the titles chairman, chief learning officer, chancellor of Fallon University, and many more.
• 4:45 pm-6:00 pm Tour Minnesota’s second largest advertising agency, Fallon Worldwide.  They have accounts such as Citibank, Purina, Holiday Inn Express, and Brawny.
• 7:00 pm Group dinner at La Belle Vie which was recently heralded as “The best restaurant in the history of Minnesota”. Tim McKee, executive chef, is nationally recognized for his fresh interpretation of traditional French Mediterranean cuisine. At La Belle Vie, food is close to their hearts, and you are invited to share that dining experience with them.  (one of Risdall Advertising’s 34 restaurant clients and very special gastronomical friends)

Day 4, Saturday October 7:

• 8:00 am-9:00 am Breakfast
• 9:00 am- 12:00 pm Business Meeting:
• Financial report
• New member prospects
• Election of officers
• Discussion of next meeting
• Lunch and afternoon free time  ---   suggested activities would be Mall of America or golf at North Oaks Country Club with the Risdall’s
• Optional: 7:00 pm Minnesota Wild hockey game.  Enjoy a true Minnesotan spectacle when you watch the Minnesota Wild and “The State of Hockey” take on the Nashville Predators.
• Barbeque dinner with John, Tina and Lily at their house

Day 5, Sunday October 8 (optional):

• 6:00 am Early morning exercises -- self directed and on your own AM --- Golf? whatever
• 12:00 Vikings game vs. Detroit Lions 
• Risdall Advertising has a box reserved for the Vikings vs. Lions game.  Tickets are available for the box as a guest of the agency if you are interested.

Other:

• Golf is available on Tuesday, Wednesday, Saturday, or Sunday.  Please schedule through Ted Risdall at ted@risdall.com

• Real estate—faced with the end of a lease, should this agency move or remodel? Buy or lease? Take more space or less?
• Timesheets—one agency has a superstar creative who simply won’t do timesheets, even with withheld paychecks.
• New Business—what do you do when a once-hot prospect to whom you’ve presented simply never calls back?
• Mergers and Acquisitions—we discussed the pitfalls and the opportunities for two agencies facing this business challenge.

• Financial report
• New member prospects
• Election of officers
• Discussion of next meeting