Past Meeting Highlights

Fall 2011: South Bend

Featured Speakers and Workshops:

Predictive Index Personality Traits (Alicia Wadas, The Lavidge Company)
What Aristotle Would Do if He Ran a Marketing Agency (David O’Connor, PH.D)
"The Future of Marketing: A Real World Model" (Taulbee Jackson, Raidious)
"How Agencies are Transforming the Future" (Tim Williams, The Ignition Group)

Spring 2011: Scottsdale

Featured Speakers and Workshops:

Cronkite School of Journalism Tour (Guest speaker: Cronkite Dean Chris Callahan)
D-backs CEO/President Derrick Hall and SVP of Sales and Marketing Cullen Maxey
Managing by financial ratios/incentive-based compensation (TLC CFO Sandra Torre)

SPRING 2010: SAN DIEGO, CALIFORNIA

Featured Speakers and Workshops:

Bob McNeil, Images USA - Millennials—Embrace the Madness
Shawn Stoller, CPA: Succession Planning "Trading problems for cash"
Agency Tour/Discussion: Tom Sullivan, Vitro (formerly VitroRobertson)

Fall 2010: Austin, Texas

Featured Speakers and Workshops:

Mary Dean, President of KickSkirt: "The 20 Trillion Dollar Niche: Strategies for Connecting to the World's Most Powerful Consumer."
Denise McDevitt, Effie Worldwide: "Writing a Winning Effie Case Study"
Agency Tour/Discussion: GSDM's Tom Sullivan, author of "Hey Whipple, Squeeze This"

SPRING 2010: SAN DIEGO, CALIFORNIA

Featured Speakers and Workshops:

Bob McNeil, Images USA - Millennials—Embrace the Madness
Shawn Stoller, CPA: Succession Planning "Trading problems for cash"
Agency Tour/Discussion: Tom Sullivan, Vitro (formerly VitroRobertson)

Fall 2009: St. Louis, Missouri

Featured Speakers and Workshops:

Donna Heckler, Monsanto: Creating Brands People Love
Jim McNamara, Wasabi Mobile Marketing: Leveraging Mobil Marketing
Rich Tlapek, GSD&M/Austin: The GSD&M Creative Profile

Spring 2009: New Orleans, Louisiana

Featured Speakers and Workshops:

Scott Aiges, New Orlean’s Jazz Fest: Leveraging Music/Production Incentives
Amanda Watlington Ph.D.: Social Media; Searching for Profit
Andy Azula, Martin Agency: Creating and Starring in UPS Commercials
Agency Dinner: Dining and discussion with Andy Azula

Fall 2008: Denver, Colorado

Featured Speakers and Workshops:

Elizabeth Stoller: The Pros Look at Your Agency’s Economic Model
Robert Graup: Account Planning – How to Write Better Creative Briefs
Agency Tour: Crispen Porter + Bogusky

Spring 2008: Boston, Massachusetts

Featured Speakers and Workshops:

Doug Wood: I Met the Law, and the Law Won!
Malcolm Faulds: The Word on Word-of-Mouth
Bob Weisner: How to Improve Your Pitch-Win Ratio
Agency Tour: Hill Holliday

Fall 2007: San Francisco, California

Featured Speakers and Workshops:

Rov High: New Techniques on How to Pitch to Win
Tim Williams: Burying the Billable Hour: Value-based Compensation
George Evelyn: Director, WILDBRAIN
Marissa Mayer: VP, Search Products and User Experience, Google
Agency Tour: Goodby, Silverstein & Partners

Fall 2006: Minneapolis, Minnesota

Featured Speakers and Workshops:

Carol Pine: Agency Culture
Robin Waters: Trend Tracking
Jack Tesmer: Marketplace Effectiveness
Pat Fallon & Fred Senn: Juicing the Orange
Agency Tour: Fallon